Sunday, 10th May 2020

New HSE Campaign #HoldFirm

The HSE is running  a new campaign called Hold Firm, inspired by the words of President Michael D Higgins, written in his 1993 poem, ‘Take Care’.  The 60 second advert aired for the first time last night. The campaign is also on radio and social media.

For the last number of weeks and months everyone in Ireland has taken steps to flatten the curve, to protect our health service and save lives. These actions have reduced the impact of COVID-19 on the country and our health service. Now we need to motivate and inspire people to keep going with those actions that help us to stay safe and protect each other.

Staying away from the people we love and the things we enjoy is not easy. It’s not us. But, this is us – taking care of each other, supporting our colleagues on the frontline and essential services, and the people most at risk in communities all across the country.

Watch and share the #HoldFirm ad

See HSE social media channels for more information.

Take Care, a poem by President of Ireland, Michael D Higgins

In the journey to the light,the dark moments
should not threaten.
that you hold steady.
Bend, if you will,
with the wind.
The tree is your teacher,
roots at once
more firm
from experience
in the soil
made fragile.

Your gentle dew will comeand a stirringof powerto go ontowards the spaceof sharing.

In the misery of the I,in rage,it is easy to cry outagainst all othersbut to weakenis to diein the misery of knowingthe journey abandonedtowards the sharingof all human hopeand criesis the lossof all we knowof the divinereclaimedfor our sharedhumanity.Hold firm.Take care.Come hometogether.


‘Season of Fire’ 1993